2021 Believe For More National Conference


  • JULY 8-10th
  • Sheraton Westport Plaza Lakeside Chalet – St. Louis, MO
    • Incredible Room Rates of only $115/Night
    • You can book your room by calling 1-888-627-7066 or by clicking here.
  • Sign up April 1st – July 7th
    • One Payment of $295
    • No payment plan available

UPDATE: There is NO mask requirement at the Sheraton Westport Chalet. We will be excited to see many smiling faces, but also understand that there may be some who choose to wear a mask & that is completely fine! Everyone is welcome to choose the option that is best for them. Please plan on bringing some masks in case you choose to go to a place that does have a mask requirement.

  • Refunds:
  • Refunds available until June 1st
  • 80% Refunds June 1st – June 14th
  • No Refunds after June 15th


  • Welcome Reception July 8th
  • Power of 4 PLUS dinner July 8th
  • Conference Sessions July 9-10
  • Lunch – July 9th and 10th
  • Awards Gala and Dinner on July 10th
  • Great Training, Speakers and of course the LAUNCH OF THE NEW CATALOG
  • 50% off your orders from the new catalog during conference weekend ONLY
  • Blowout Boxes – retired jewelry at a deep discount


  • Thursday, July 8
    • 4:30-7pm – Registration
    • 5-6:30pm – Welcome Reception
    • 6pm – 6:30pm – Blowout Box Sale
    • 6:30-9pm – Power of 4 + Dinner
  • Friday, July 9
    • 8-9am – Registration & Opportunity for Head Shots
    • 9am-Noon – Main Session
    • 1:30-3:30pm – Main session plus catalog launch
    • 3:30-6pm – New Catalog Product Showcase
    • 3:30pm – Online ordering opens
  • Saturday, July 10
    • 8-9am – Opportunity for Head Shots
    • 9am-Noon – Main Session
    • 2-5pm – Breakout Sessions
    • 6:30pm – Doors Open for GALA
    • 7-10:30pm – Awards GALA


  • Thursday:
  • 6pm – 6:30pm   Blowout Box Sale
  • Friday:
  • 9am – Noon                  Main Session
  • 1:30pm – 3:30pm         Main Session plus Catalog Launch
  • 3:30pm                           ONLINE ORDERING OPENS
  • Saturday:
  • 9am – Noon                        Main Session
  • 2pm – 5pm                         Breakout Sessions (Videos will be posted in group)
  • 7pm                                     Gala Live Stream

In Person National Conference Info:

  • AIRPORT TRANSPORTATION– Please use the complimentary hotel shuttle for transportation between the hotel and airport. The Sheraton offers complimentary shuttle service to and from Lambert International Airport. Sheraton’s shuttle begins running from the hotel at 5:00 a.m. and the last shuttle will pick up at the Airport at 10:30 p.m. The shuttle picks up every 30 minutes, on the top and bottom of the hour. Attendees flying in on Southwest Airlines, will meet the shuttle at Terminal 2, Exit 15. For all other airlines, go to Terminal 1, Exit 18. Gates are located near the baggage claim area. To take the shuttle back to the airport, attendees should wait in the hotel lobby. This service runs every 30 minutes on the top and bottom of the hour as well.
  • What to Wear for Conference Sessions – please feel free to dress business casual, in your favorite jeans and top, or your team shirts. Know that there will be a lot of pictures taken!
  • You will need cash for some sale item opportunities at the conference.
  • Coffee, Tea and Water will be available all day by the conference room. Soda will be available at meals.
  • Lobby bar hours are 3pm-12am every night.
  • Awards Gala Attire – We recommend that you wear what you feel most fancy and beautiful in. There are examples from the 2019 Gala on our Facebook Designers page. Just search the page using the word “Gala”.
  • No details yet… but there MAY be a tour opportunity at the new office on Sunday. Info to come.

Virtual Believe for More Conference Option:

  • You may still sign up for the Virtual Conference option. We can not guarantee that you will receive every piece in the jBloom Swag Box as the cut off date has passed, but we will do our best!
  • One time payment of $129